![]() Using Arrow, a third-party tool, you can automatically respond to users' replies to Tweets. Twitter says they have "stopping power," but they also have wallet-stopping power, with some brands spending $1 million or more.īranded notifications: These essentially create drip campaigns through Twitter. You'll need to file a Twitter ad support ticket to request access.)Īpp buttons: Add a CTA button to an image ad to encourage users to install and use your app.īranded hashtags: Add visual elements to your branded hashtags to show off your brand personality. (Conversation buttons are only available for select advertisers. Polls: Add a one-question poll to your Twitter ad to start a conversation.Ĭonversation buttons: Encourage users to spread your message by adding a CTA to your ad. They're a great way to make your ads stand out a bit more. Twitter Ad Features are add-on features that can be applied to most (not all!) Twitter ads to engage users. So you've picked your ad type-now what? We'll leave the creative aspect to you, but here are five ways you make the most of your ads. While you can go live on Twitter at any time, the Twitter Live ad format allows you to increase your reach and drive conversations about your brand. Want to reach users at the moment? Twitter Live allows you to promote real-time experiences such as product launches, conferences, or webinars to specific audiences. They offer massive reach but are also pricey-expect to pay between $2,000 and $6,000 for this option. That makes them ideal for getting attention on product launches, events, and other one-time happenings. Takeover ads run for 24 hours, and users may see the ad up to three times per day. These ads are displayed in users' feeds and can include images, videos, carousels, and moments. Promoted Ads are Twitter's standard ad option-they generally look like regular Tweets but have a small "promoted" tag at the bottom. If you're not sure where to begin, I'd suggest starting small with Promoted Ads. Twitter offers several different ad types, each with its own targeting options, goals, and features. Other types of Twitter ads, like Follower Ads or Takeovers, will cost you more. But keep in mind that's just for standard Promoted Ads. That's a fraction of the cost of a Google or Facebook ad-and if you do it right, it could mean a significantly higher ROI. Based on my experience (and confirmed by other folks in the business), you'll pay between $0.25 and $0.50 per click for Promoted Ads. Twitter ad cost will of course vary based on targeting and the type of ad you select. It's generally cheaper than most other platforms, and it's a pretty specific audience that's ready to discover new ideas and new brands. But if your audience is on Twitter, Twitter advertising is well worth looking into. It makes sense: those platforms have a massive reach and well-established ad platforms. I've spent the last 10 years writing about and implementing paid ad strategies for businesses, and almost every single company has focused their advertising on LinkedIn, Facebook, Instagram, and Google. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |